Previously Stanley Black Designs
Previously Stanley Black Designs
Organic + AI Search Strategist & Growth Partner
Organic + AI Search Strategist & Growth Partner
Organic + AI Search Strategist & Growth Partner
Stanley Smith Studios
Stanley Smith Studios
Stanley Smith Studios
Hey 👋 I help ambitious businesses dominate Google and AI Search through high-performance websites, CRO, SEO, and proven AI-first search strategies.
Hey 👋 I help ambitious businesses dominate Google and AI Search through high-performance websites, CRO, SEO, and proven AI-first search strategies.
With 6+ years of experience, including 3 years collaborating with agencies, I have helped more than 150 clients achieve their business goals. My expertise lies in building conversion-rate-optimized websites and leading effective marketing strategies that deliver results.
With 6+ years of experience, including 3 years collaborating with agencies, I have helped more than 150 clients achieve their business goals. My expertise lies in building conversion-rate-optimized websites and leading effective marketing strategies that deliver results.
With 6+ years of experience, including 3 years collaborating with agencies, I have helped more than 150 clients achieve their business goals. My expertise lies in building conversion-rate-optimized websites and leading effective marketing strategies that deliver results.
Recent Work, Measurable Growth
AI Visibility & Lead Flow
I engineered a high-intent, AI-first SEO strategy (AIO/AEO) for a healthcare financial SaaS platform to break a cycle of stagnation. By eliminating technical debt and optimizing data for LLMs like Gemini and ChatGPT, I captured 64+ AI Overview placements, outranked industry giants, and scaled monthly traffic value from $207 to $8,100.
Tools
Webflow, GA4, GTM, SEMrush
Results
+283% Traffic, +3,813% TCV
Society of Cyclist
I architected an ultra-fast, frictionless Webflow e-commerce platform for a premium Dubai-based cycling brand. By integrating native digital wallets and engineering a "Zero-Barrier" checkout architecture, I slashed checkout latency by 60% while maintaining an elite, minimalist UX.
Tools
Figma, Webflow, SEMrush
Results
18.8% CTR, Top 8 AP
Midnight Sage Apothecary
I developed a premium e-commerce storefront and visual direction for a wellness brand. By pairing custom development with an educational blog architecture, technical SEO, and structured schema, I created a highly visible, AI-ready platform optimized for future search engines.
Tools
Figma, WordPress, WooCommerce
Results
100% AI-Engine Ready
How I Help You Grow
Websites built to convert, not just to impress.
A website that looks good but doesn’t convert is a costly brochure. I build sites (on Webflow, Framer, WordPress, Shopify or fully custom stacks) where every layout decision, every call to action, every line of copy is designed to turn visitors into enquiries. Fast, clean and built to grow with your business.
Websites built to convert, not just to impress.
A website that looks good but doesn’t convert is a costly brochure. I build sites (on Webflow, Framer, WordPress, Shopify or fully custom stacks) where every layout decision, every call to action, every line of copy is designed to turn visitors into enquiries. Fast, clean and built to grow with your business.
Websites built to convert, not just to impress.
A website that looks good but doesn’t convert is a costly brochure. I build sites (on Webflow, Framer, WordPress, Shopify or fully custom stacks) where every layout decision, every call to action, every line of copy is designed to turn visitors into enquiries. Fast, clean and built to grow with your business.
SEO, AEO, GEO – visibility in Google & AI search.
Search has bifurcated into two camps: the classic Google results your customers still scroll through, and the AI responses from the likes of Perplexity, Gemini, and even the once-infamous-for-plagiarism-accusations-but-now-AI-powered-ChatGPT they increasingly rely on. I do both — technical SEO and structured data for classic rankings, and AI-first content architecture so your business gets cited as the answer inside AI assistants. One strategy, two channels, stacking the visibility.
SEO, AEO, GEO – visibility in Google & AI search.
Search has bifurcated into two camps: the classic Google results your customers still scroll through, and the AI responses from the likes of Perplexity, Gemini, and even the once-infamous-for-plagiarism-accusations-but-now-AI-powered-ChatGPT they increasingly rely on. I do both — technical SEO and structured data for classic rankings, and AI-first content architecture so your business gets cited as the answer inside AI assistants. One strategy, two channels, stacking the visibility.
SEO, AEO, GEO – visibility in Google & AI search.
Web design is the art and science of creating visually appealing and functional websites that provide seamless user experiences. By blending aesthetics, usability, and cutting-edge technology, web design shapes how individuals interact with digital spaces. It encompasses layout design, typography, color schemes, and responsive frameworks, ensuring websites look and perform flawlessly across devices. Whether for businesses, personal portfolios, or e-commerce platforms
Ongoing optimization that converts traffic.
The easy part is getting traffic, the hard part is converting traffic. I’m constantly doing conversion rate optimisation, content updates and performance monitoring so your website and search visibility doesn’t just quietly decay over time like most “set and forget” sites, but rather, gets better month after month.
Ongoing optimization that converts traffic.
The easy part is getting traffic, the hard part is converting traffic. I’m constantly doing conversion rate optimisation, content updates and performance monitoring so your website and search visibility doesn’t just quietly decay over time like most “set and forget” sites, but rather, gets better month after month.
Ongoing optimization that converts traffic.
The easy part is getting traffic, the hard part is converting traffic. I’m constantly doing conversion rate optimisation, content updates and performance monitoring so your website and search visibility doesn’t just quietly decay over time like most “set and forget” sites, but rather, gets better month after month.
One growth partner, not five suppliers.
I blend design, development, SEO, AEO/GEO and CRO into one accountable strategy, for serious businesses looking for long term growth. No handoffs between a designer, a developer and an SEO agency that have never spoken to each other – just one person who understands the whole picture and is responsible for the outcome.
One growth partner, not five suppliers.
I blend design, development, SEO, AEO/GEO and CRO into one accountable strategy, for serious businesses looking for long term growth. No handoffs between a designer, a developer and an SEO agency that have never spoken to each other – just one person who understands the whole picture and is responsible for the outcome.
One growth partner, not five suppliers.
I blend design, development, SEO, AEO/GEO and CRO into one accountable strategy, for serious businesses looking for long term growth. No handoffs between a designer, a developer and an SEO agency that have never spoken to each other – just one person who understands the whole picture and is responsible for the outcome.
Framer developer
A Framer developer specializes in building interactive and visually stunning digital experiences using Framer, a powerful design and prototyping tool. Combining creative design principles with advanced coding skills, they craft responsive websites, animations, and prototypes that bring ideas to life. With a focus on seamless interactions and performance, Framer developers bridge the gap between design and development, enabling teams to iterate quickly and deliver polished, user-centric products.
Frequently Asked Questions
What services do you provide?
I provide web design, web development, SEO, AEO/GEO and conversion rate optimisation as one-off projects or as an ongoing growth partnership. For larger projects I will bring in specialists as needed, but I will remain your single point of contact. I'll be happy to provide access to my design, development or business growth portfolio upon request.
What sets you apart from other freelancers or agencies?
You work with the person doing the work. No account managers. No hand-offs. No diluted communication. I leverage AI to handle the repetitive execution, so I can spend my time on strategy, positioning and judgement calls that actually move your bottom line. That means quicker turn around times, without sacrificing quality.
What platforms do you code for?
I'll pick the platform that suits your needs, not mine. I work with WordPress, Webflow, Shopify or Framer for hands-on control & CMS flexibility. For performance critical or fully custom projects I build using Astro, Next.js or hand coded HTML/CSS/JS. Not until I know your goals. Then I'll suggest the right stack.
How long is a project?
A dedicated landing page usually takes 1-4 weeks. A more complex multi-page site with integrations, custom features, or e-commerce can take anywhere from a few weeks to a few months. The timeline is based on the scope, not just the number of pages — I can give you a specific estimate after our strategy call.
What is the price?
One-off projects start at around $400 for a landing page and can run into $1,000–$10,000+ for larger builds, depending on complexity and integrations. Retainers for ongoing SEO, AEO and growth are based on your goals and competitive landscape, not a fixed menu. Book a call for a quote specific to your business.
What does collaboration look like in practice?
We begin with a strategy call to learn your business goals and where you may be missing opportunities — in search, on your site or both. Then I scope a plan, build or optimise, and when in ongoing engagements, keep iterating monthly on real performance data. You're talking directly to me all the time, not a project manager passing on messages.
What services do you provide?
I provide web design, web development, SEO, AEO/GEO and conversion rate optimisation as one-off projects or as an ongoing growth partnership. For larger projects I will bring in specialists as needed, but I will remain your single point of contact. I'll be happy to provide access to my design, development or business growth portfolio upon request.
What sets you apart from other freelancers or agencies?
You work with the person doing the work. No account managers. No hand-offs. No diluted communication. I leverage AI to handle the repetitive execution, so I can spend my time on strategy, positioning and judgement calls that actually move your bottom line. That means quicker turn around times, without sacrificing quality.
What platforms do you code for?
I'll pick the platform that suits your needs, not mine. I work with WordPress, Webflow, Shopify or Framer for hands-on control & CMS flexibility. For performance critical or fully custom projects I build using Astro, Next.js or hand coded HTML/CSS/JS. Not until I know your goals. Then I'll suggest the right stack.
How long is a project?
A dedicated landing page usually takes 1-4 weeks. A more complex multi-page site with integrations, custom features, or e-commerce can take anywhere from a few weeks to a few months. The timeline is based on the scope, not just the number of pages — I can give you a specific estimate after our strategy call.
What is the price?
One-off projects start at around $400 for a landing page and can run into $1,000–$10,000+ for larger builds, depending on complexity and integrations. Retainers for ongoing SEO, AEO and growth are based on your goals and competitive landscape, not a fixed menu. Book a call for a quote specific to your business.
What does collaboration look like in practice?
We begin with a strategy call to learn your business goals and where you may be missing opportunities — in search, on your site or both. Then I scope a plan, build or optimise, and when in ongoing engagements, keep iterating monthly on real performance data. You're talking directly to me all the time, not a project manager passing on messages.
